Branding & Collateral


After years of acquisitions and consolidations, and with a workforce that spanned the globe, BAE Systems had several different internal websites which made finding information company-wide and even at the local level, difficult and tiresome, and without consistency. The solution to this problem was OneSpace – literally one space where all of the company’s employees could access information that they needed to do their day-to-day jobs, find relevant information about the company, upcoming events and company news. We designed the branding of OneSpace, using the power button as inspiration and came up with the slogan of “Turn it on”. We also created various internal marketing materials leading up to the launch for the global employee audience and we also designed the initial layout of the site.

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