CLIENT: NICHOLANT ENTERPRISES
INDUSTRY: SECURITY SERVICES
Nicholant Enterprises, a company that provides Contract Security and Executive Protection Services to clients across the greater Charlotte, N.C. area, hired Rum Runner to create their new brand identity. The company’s employees are United States military veterans and they wanted a logo to capture the sense of strength, honor and courage of these brave men and women to their nation and their job. Drawing upon inspiration of military units’ patches, in particular the Army Rangers, we created a logo in the form of a shield to represent security, combined with the head of a majestic lion to represent strength and courage. We also came up with their tagline of "Security Redefined", and designed their business collateral, including business cards, stationary, and their initial website.
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