CLIENT: MARSHALL TIRE GROUP
INDUSTRY: INDEPENDENT TIRE DEALER

When the Marshall Tire Group approached Rum Runner for a new logo, they had been using the same logo since they opened in 1988 and were ready for something more modern, dynamic and sleek as they were getting ready to launch a new website, repaint their trucks, and create new marketing collateral. The new logo has a distinct tire design that speaks directly to their products, with an updated color palette and typeface that draws immediate attention on their new website and fleet of trucks on the road.