CLIENT: BAE SYSTEMS
INDUSTRY: AEROSPACE & DEFENSE
The HAWK AJTS campaign for BAE Systems was a large marketing effort to increase awareness of the platform and to convince the Air Force to use it as its next generation trainer. The largest piece of this campaign was the exhibit trailer – a full scale mobile demonstration center with a flight simulator, a conference room, and additional work stations for demos and information that could travel from air show to air show.
Our contribution was designing the various skins for the entire exterior of the 50 foot long trailer – including our own idea of a marketing message on the top that only pilots in the air would see. We also designed graphics and treatments for the interior, as well as several print and digital ads.
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