Back in 2007, Mountain Dew started a new promotion called “Green Label Art” where they invited artists to create unique labels for a limited series of aluminum bottles of their soft drink. The initial contest was open to all artists, they provided a bottle template and logos to use, and allowed artists to run wild with their designs. The top ten out of the thousands of submissions were selected based on public voting online to go into production and appear on store shelves across the country. While our design didn’t make it into the top ten, we did finish 14th overall out of a hundred finalists in the 2007 contest with our “VooDew” entry.
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