CLIENT: CRES, LLC
INDUSTRY: COMMERCIAL REAL ESTATE
When commercial real estate company CRE Source decided to change their name to CRES, and to change the way they did business, shifting from a traditional model to a more modern, web-based one, they came to Rum Runner for a new brand. This rebrand was designed to totally reinvent their logo as they were reinventing their company – the colors were chosen to be more modern and stand out on signage; a stylized building was designed with the left leg of the “R” incorporated to show a vacancy for lease within that building; and the font was bold and clean, moving away from the older serif font, representing the bold nature of the company.
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