CLIENT: B.I.T. GROUP
INDUSTRY: BUSINESS CONSULTING
The B.I.T. Group, consultants who work with large corporations on various business issues, needed a rebrand. Their old logo was extremely busy and hard to reproduce, especially on printed materials, since it only existed as a raster file – it also had an outdated look of the 1990s and they were looking for a modern refresh. Rum Runner was hired to bring their brand to the next level. We simplified the logo, while still keeping the overall shape of the original. The new vector-based brand gives them a professional look that is easily reproduced. The icons at the bottom of the logo help to illustrate the nature of their business and can be used separately as well on other marketing collateral.
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